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She says she's in a bad neighborhood for selling chicken, but that hasn't stopped her from succeeding over the past 15 years. Keum Jeong-ja is a feisty proprietress of a nameless chicken hof in a rundown neighborhood in eastern Seoul. "Korean consumers tend to eat more fried chicken during international sporting events," the magazine notes. Meanwhile, online industry magazine "The Poultry Site" expects chicken sales to continue to rise in South Korea, especially with the Rio Olympics coming up this summer. Most hofs offer only mou, but we also serve our own homemade kimchi, which our customers love." And if anything will get a Korean back to your restaurant, it's a delicious homemade kimchi. "We also use premium, clean oil, and our sauces are the best. "We innovate, creating different dishes and keeping our menu fresh," Chung says. Yes, it's fried chicken and draft beer, but they try to make themselves different, something sorely lacking in what's often described as Korea's "culture of copying." But obviously some people are making money.Ĭhung says he and his family have succeeded because they don't just do the same thing every other chicken hof does. The Korea Times predicts the number of chicken hofs will continue to grow as unemployment remains stubbornly high. He says it is considered "the least prestigious and profitable form of business," but people do it anyway, "whether because there is no other job or one has been forcibly retired in 40s." In an essay on "Hell Joseon"-essentially "Hell Korea," about a 21st-century economy stuck in a 19th-century society-dissident intellectual Koo Se-woong describes running a chicken hof as "the ultimate destiny" for South Korean commoners. "It's much harder than I thought it would be." "A lot of people think it requires no special skills to run a chicken hof, so that's why a lot of them disappear within a day," says the owner of Korean Barbecue, who wished to remain anonymous. Many of the restaurants are opened by men or women who once had lucrative jobs with big companies like Samsung or Hyundai, but were pushed out in middle age, with just enough severance to open a business. Chicken hofs sprout up everywhere like mushrooms, but die just as fast, due to cutthroat competition. Unfortunately, the glamorous lives of the luxury-condo-living woman and her alien lover are far removed from the gritty reality of running a chicken hof.